Every blogger needs traffic to his website. Hence he explores different ways to achieve it. Incidentally, many bloggers use Facebook as a key resource to drive organic traffic to their websites.
Facebook, as you know, is the biggest social networking site and has the potential to send significant quality traffic to your site. Moreover, a part of this traffic may enter into your email list.
In this post, you will learn different ways to generate a good amount of Facebook traffic to your website.
Facebook traffic to your website
1. Ensure regular availability of shareable content
Sites that update content regularly attract more traffic. Even search engines prefer fresh contents and rank such sites higher. Therefore, create original, fresh contents on your site and have provision to share them to social media sites.
Here, you should observe caution and do not share the same web page repeatedly. It will bore your audience and eventually dry up web traffic to your site.
As a thumb rule, create one post every week to keep your loyal readers coming back to your website. If you can publish two or three posts per week, it will be better for your blog. Consequently, your Facebook followers will get a continuous stream of fresh contents, and will not divert away to other sites.
2. Share your post in relevant groups
After creating a high-quality content on your website, it’s time to share it on Facebook. You shouldn’t delay and immediately post your article on your timeline and Facebook groups.
I hope you are already a member of many Facebook groups related to your niche. If not, then join them without wasting any more time.
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To find a new Facebook group, you should enter a keyword in the Facebook search. For instance, enter ‘fashion bloggers’ if your niche is fashion and you will see many groups appear. You can have a look at the image below.
In the list of groups, look for those groups which have a large number of members and where group activities such as comments, likes, and articles are regularly updated. Moreover, you should read the group guidelines before proceeding.
Once you have selected a group, click the ‘join’ button in front of group-name. A request will be generated and sent to the group admin for approval. Eventually, you will get a Facebook notification once the request is approved. Afterwards, you can start sharing your articles in the group.
Again, you need to be careful and shouldn’t send too many groups joining requests in a day. Rather, you should restrict yourself to around ten requests in 24 hours. Otherwise, you will be temporarily blocked from joining groups or even posting anything on the Facebook.
Now, you have twenty-thirty groups where every group may have thousands of members. These group members are your potential audience, and if they like your post then, many of them will visit your blog. Not only that, but many of them may also subscribe to your email list and become your permanent audience.
3. Make your images prominent
Now you have fresh content and the Facebook groups to share, but how to share the content. Typically, people paste the article link and click the post button. The result is a post with small thumbnail and summary.
It has been established by data that small images get lower engagement than posts with large images. Hence you must ensure that your post image is prominent to generate more click throughs. You can have a large image in your Facebook post by any of the two ways:
- Directly upload a big image from your computer to the Facebook, or
- You can have a featured image (thumbnail) or the first image of your blog post with a dimension of 1200px by 630px. This image dimension will allow Facebook to pull a large size image from your site when you share a link.
One more important thing to remember about the shared image – it should be cute and relatable. Such image attracts more audience engagement. As a result, you will get a lot of likes, comments, shares and click throughs to your site.
As an example, visit https://www.facebook.com/searchengineland/posts/10154724256076669 for a relatable prominent image.
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4. Keep your updates short
The text you write after uploading the image should be short and witty. Because such updates produce a lot of engagements and drive Facebook traffic to your website.
You should remember that a high percentage of your audience use mobile phones; therefore short text update is essential. To add further, you should limit the text size to 140 characters (the twitter rule). As an example, you can see the post at this URL -> https://www.facebook.com/HuffPost/posts/10155330300471130.
To start with, write a few short-sentence summaries of your post and then choose the best one for the update. It is the best way to write a short and appealing update.
To keep the update short, you should remove the link from the text area. It is not required as your image and summary is clickable and will take the visitor to your blog article.
Normally questions in the text update generate good responses. Therefore, insert a short and witty question in the update. Questions can be of any type – personal views, fill in the blanks, etc. But these questions should be simple to grasp and generate interest to know something.
You may include a quote which should summarize the focal point of your blog post.
5. Share articles from other blogs
You should not hesitate to share articles from other blogs. Although it may seem foolish initially, in the end, you will realize its benefits. Think of your followers; what they want from you.
They need contents that will solve their problems or guide them in some decision making. For example, some of your audience may be looking for guidance in choosing the best WordPress plugins for their websites.
If you have any article on this topic, you can share with them, or you can share an article from some top rated blog. Your audience will be happy to get such support from you.
In some cases, other blog owners reciprocate your work by sharing your quality articles with their audience. This approach will increase the size of your audience.
When I find a good article on a blog, I share it with Twitter, Facebook and Google plus. Furthermore, I share technology news from BBC, New York Times and few other news sites. The main purpose behind this share is my audience should get updates of important and useful contents.
6. Try Facebook ads
Until now we have discussed free ways to market your contents on Facebook. Now, let’s consider a low-cost method to boost your reach to targeted audience. Here, you need to try Facebook ads to spread your contents.
You can define the niche, demographics, and interests while creating the ads. Moreover, ROI on these ads will be very satisfying. You can have a choice of pay per click, meaning you will need to pay only when a person clicks and visit your site. This method is worth trying.
If you use all the above methods, you will be amazed to see the results. You will find a sharp rise in your blog traffic which is nothing but a referrer Facebook traffic.
Social media is there for share, comments, and likes. You should like, comment and share other people’s contents and they will reciprocate it and eventually lead to the growth of your audience.
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